README file for: Use of Effectuation by established micro businesses - Short-term gain, long-term pain

General Information:

1. Title of dataset: The dark side of effectuation in a Key Account Management relationship

2. Date of deposit. 28/10/2020

3. PI / Author (or equivalent) Dr Phillip McGowan, Dr Chris Simms, Professor David Pickernell, Konstantios Zisakis

4. Project: The dark side of effectuation in a Key Account Management relationship

5. Funding information N/A. 

6. Data collection information: Narrative concerning the four cases presented in the paper

i) Date/time period of collection: 2018

ii) Geographic location of collection (if applicable): United Kingdom.

Sharing & Access (only relevant if sharing data)

7. State licence(s) for use.
CC BY 4.0

8. Any restrictions. None.

9. Request for Access contact (if applicable): 

Phillip McGowan. Email: phillip.mcgowan@port.ac.uk

10. Information on outputs/publications that cite or use the data.

McGowan, P., Simms, C., Pickernell, D., & Zisakis, K. (2020). The dark side of effectuation in a key account management relationship. Journal of Business & Industrial Marketing, ahead-of-print(ahead-of-print). https://doi.org/10.1108/JBIM-04-2020-0215 


Data Overview:

11. List data files. 

1 x MS word file: Case data - The dark side of effectuation in a Key Account Management relationship.doc

12. Explain any relationships between files. N/A

13. For each file:

i) Description of content

Narative case information.

ii) If not embedded within the file(s) provide variable metadata, missing data data definitions etc. N/A

iii) Details of any specialised formats or abbreviations. N/A

Methodological Information:

14. Link to methodology description / or brief description of method.

Case study. For full methodology, please see the paper referenced in question 10. 

15. Describe any quality assurance procedures.

As above. 

16. Any specific information required to interpret/use use the data e.g. specific instrumentation/software information.

MS Word 2016 or above.