README file for: Use of Effectuation by established micro businesses - Short-term gain, long-term pain General Information: 1. Title of dataset: MicroSMEEffectuation 2. Date of deposit. 16/06/2020 3. PI / Author (or equivalent) Phillip McGowan 4. Project: Use of Effectuation by established micro businesses - Short-term gain, long-term pain 5. Funding information N/A. 6. Data collection information: 13 semi-structured interviews with owner-managers of micro firms that resell telecommunications products, in the UK. i) Date/time period of collection: December 2019 ii) Geographic location of collection (if applicable): United Kingdom. Sharing & Access (only relevant if sharing data) 7. State licence(s) for use. CC BY 8. Any restrictions. None. 9. Request for Access contact (if applicable): Phillip McGowan. Email: phillip.mcgowan@port.ac.uk 10. Information on outputs/publications that cite or use the data. McGowan, P. (2020). Use of effectuation by established micro businesses: short-term gain, long-term pain? Journal of Business & Industrial Marketing, ahead-of-print(ahead-of-print). doi:10.1108/JBIM-01-2020-0055 Data Overview: 11. List data files. 1 x NVIVO 12 file called: Use of Effectuation by established micro businesses - Short-term gain, long-term pain.nvp 12. Explain any relationships between files. N/A 13. For each file: i) Description of content Nvivo project file that contains both the 13 interview transcripts and 6 phases of data analysis. ii) If not embedded within the file(s) provide variable metadata, missing data data definitions etc. N/A iii) Details of any specialised formats or abbreviations. N/A Methodological Information: 14. Link to methodology description / or brief description of method. For full methodology, please see the paper referenced in question 10. Thematic analysis using the Braun & Clark (2006) 6-phase method. Please see this paper for full details of the analysis method: Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77-101. doi:10.1191/1478088706qp063oa 15. Describe any quality assurance procedures. As above. 16. Any specific information required to interpret/use use the data e.g. specific instrumentation/software information. Nvivo 12 (PC) or above is required to open the file.